The step-by-step approach to become the business your ideal audience can’t live without.
You’ve taken the time to understand the difference between an average brand and a brand experience. But you find yourself asking the question ‘how do you actually go about building a brand experience?’
This guide is a prescriptive run through of all the things you need to consider. Use it like you would a to-do list for your brand strategy project. It’s split into seven major areas. Whether you’re working by yourself or with a team, this guide will help you organise your thoughts, point you to the right strategic exercises and refer you to some great resources from brand experts.
Download the guide to building a brand experience.
What’s inside the guide?
Inside this guide on how to build a brand experience, you’ll find the following sections on how to:
- Use the guide effectively
- Define a brand experience that you can create by yourself or with your team
- Audit your existing brand
- Get valuable customer insights
- Create a strong value proposition
- Build a compelling customer narrative
- Construct an impactful brand
- Work with designers to bring your brand to life
- Have a brand strategy for every single customer touchpoint
- Measure the success of your brand
- Gather important customer feedback
- What to do once you launch your brand experience
- What to do if you still need help
Who it’s for
I’ve written this guide for two specific groups of people:
- Those who have a new business idea and want a powerful brand experience form the outset to help build momentum.
- Those who have an existing business with a brand they feel could do much more to bring in customers, keep them loyal and get them spending more.
It doesn’t matter whether you’re a one-man band, a small team or a huge office, the core principles and steps to building a brand experience are exactly the same. It’s just the access to customer data and insights that will differ. Established brands have more history to reflect on, whereas new businesses have to use more assumptions. Whoever you are, always work to replace assumptions with real customer input over time!
Why I’ve made this guide on how to build a brand experience
I work directly with B2B brands to help them build a powerful experience and stand out in the marketplace. I do that because B2B brands are, on average, way behind the curve compared to consumer brands.
However, the principles used here are exactly the same for all types of business. So, this guide is for those who want to go through the brand experience building process by themselves instead of walking through it with a brand strategist.
If you download it and get stuck, feel free to get in touch! It’d be great to get feedback on bits that aren’t clear, or just help you generate ideas to move forward.
What did you think of this guide?
Let me know in the comments section below once you’ve used it.